Sophie Children’s Clothing was once the most popular brand of children’s apparel in Australia.
In 2018, Elizabethan Children’s clothing is becoming the most sought after brand for parents in the country.
The Elizabethan brand has been gaining a lot of interest in Australia after selling its shares to the Singaporean holding company, Singapore Media Group, for $1.4 billion in October 2018.
Sophie Childrens Clothing is currently ranked as the most profitable brand in the nation, earning $2.2 billion in 2018, according to data from Brandwatch.
The company’s business model is based on the selling of apparel to retail outlets.
“Sophies apparel is a great value for the consumer,” Elizabethan’s chief operating officer, Simon Meehan, said in a statement on its website.
“The brands offering these garments are well-established and have a strong business model.
The value proposition is the same whether it is a single garment or a collection of clothes.”
We have been making strides in Australia, including bringing a number of brand-specific retailers to our portfolio, and we are looking forward to our continued success.
“Sophia, which was founded in 1909, has been selling children’s fashion since the 1950s.
Its children’s collections include its original clothing, as well as children’s footwear and apparel.
In 2020, the company sold the majority of its assets to Singapore Media for $2 billion.
The acquisition, which included the sale of its brand rights to the brand, has resulted in the creation of a new entity, Sophia Group, which is the new company name for the company.