Klade childrens clothing is a staple of the Australian shopping landscape.
The Australian branch has seen a rapid rise in business since its launch last year, with sales increasing by more than 80 per cent in the first year.
The store also serves as a good example of how the fashion industry has changed over the past decade, with the store now catering to a broad range of audiences.
“Our customers have really come to love Klade and we want to make sure that they’re also happy to have a Klade store in their neighbourhood,” owner, Chris Smith, told Business Insider.
Smith said he has had “many good memories” from the store, including a visit from an old friend from school who had a Klades t-shirt for Christmas.
We love to make things for kids and this has been a fantastic experience for me and our family.
It’s been a great time for us to grow and learn about the craft, he said.
When it comes to the new store, Smith said he’s focused on the basics.
He said it’s the store that will cater to “everyday people”.
“There are so many different kinds of people, and it’s great to be able to cater to all of them,” he said, adding that the store is now more like a childrens’ boutique.
Klade has been running the store since it opened in November 2015, but the owners are keen to keep the concept in its current state.
“It’s a great way to have something that’s so accessible for people who are a little bit older and a little more casual, and that’s where we want it to be for the next couple of years,” Smith said.
“We want to build it to have the same experience for everyone, so we want our customers to have fun and we don’t want to be overly cluttered.
So far, it’s been very successful.”
Smith said the shop is looking to expand beyond just childrens apparel.
He plans to sell t-shirts, hats, scarves, accessories, toys and accessories for both genders.
“We’re very much looking to bring in the retail space,” he explained.
While the shop has seen some success, the owners have noticed a big difference in the sales of items sold through the store.
“[The sales] have been phenomenal,” Smith told Business Insiders.
He said the increased sales are due to the increased popularity of the brand over the last year.
“The kids love it.
It is just so much fun to make something for kids, and the kids love everything we make, and they’re happy to buy it,” he added.
“The kids are really into the kids, they’re really into it.”
Read more:The Australian fashion industry is a cross-section of demographics that include men, women, and young people, said Smith.
It’s important for retailers to take this in their stride, he added, noting that the kids are also a key demographic in the store’s business.
“They’re the people who buy the clothes and the items that we sell.
It makes it really easy for us,” he told Business Intelligencer.
At this stage, the store has just opened for business, but it is looking for partners to help it grow.
A representative from the Australian childrens fashion retailer told BusinessInsider the store will be open for business until April.
For now, it is unclear when the new Klade will be able start its business.