Wynken Children’s Clothing in Wynkens, South Australia, is one of the lucky recipients of an appeal from the Australian Red Cross.

“It was the hardest thing we’ve ever done,” said Julie Phelan, the company’s executive director of corporate communications.

“Our whole staff has been crying for help since Christmas.”

Ms Phelman said the company had received thousands of letters, e-mails and Facebook messages from concerned customers.

“There was just a little bit of a lull in Christmas sales,” she said.

“People just wanted to know what was going on with the Christmas shopping, so we just thought, ‘what if we could make this happen?'”

Wynken has been donating clothes to children’s charities since 2012.

“We just love giving back to children and giving back in a positive way, and it’s something that we’ve always done, and I think we’ll always do,” Ms Phelon said.’

A wonderful feeling’Wynkens has been able to donate a number of items to childrens charities since it was founded in the early 1960s, including a number for the Royal Australian and New Zealand College of Surgeons, the Children’s Hospital of Eastern Australia, the Royal Melbourne Children’s hospital and the Royal Children’s Museum in Melbourne.

“In those early years we used to give out a lot of clothing, but that’s a wonderful feeling,” Ms Lohman said.

The clothing company has also donated toys to charities such as the Melbourne Museum and the National Children’s Book Foundation.

“If you’re a child, and you’ve got a toy, and a friend is a child who can’t get that toy, you know, that’s something you can share with them,” Ms Hynes said.

Ms Phemans family owns the company, and is in charge of running the business.

“They are very passionate about their business, they are very driven, they’re very focused on what they do,” she explained.

“And I think it’s just something that they’re really passionate about.”‘

A great experience’Ms Phegans granddaughter Emily Lohmen was at the Christmas sale last year and said the children’s clothing was a “very special thing”.

“It’s a great experience to have your own children’s items, and have a lot that they can put in their hands and take away and use,” she told 7.30.

Ms Lohmans granddaughter Emily said she wanted to be a part of the process, so she donated items to charity.””

We’re very fortunate to be able to do that.”

Ms Lohmans granddaughter Emily said she wanted to be a part of the process, so she donated items to charity.

“My grandmother had a very special wish for us,” she added.

“She wanted us to be an active part of our community and a part that helped with the childrens clothes.”

Ms Hynes and Ms Phegan are now looking for more donations from the community to help them keep making Christmas more special.

Topics:business-economics-and-finance,consumer-fraud-and.consumer-protection,children,childrens-and_young_people,children-and‐families,wynkens-4870,australiaContact Danielle SmithMore stories from South Australia